Statistics show that about 30 per cent of people in large organizations would like to communicate about their professional activities in various channels. And this does not necessarily happens in social media, but through direct communication as well. For example, it is easy to notice people who love to talk about their work or, on the contrary, avoid such topics in various parties. Some of them feel great being able to tell about what they do, thus becoming the centre of attention, while others stay away from that, thinking that this is not the best time for such talks. This is exactly what happens when communicating in social networks where the same statistics applies, thus in such a case employers should try to make the best use of it rather than prohibiting employees from communicating. The existing prohibitions only show gaps in internal communication – after all, employees become a very important voice of an organization, they can participate in various discussions relevant to the organization, etc. Large organizations are well aware of this fact, as they strive to create their social communication policy and encourage employees to blog, comment on issues related to their professional activities, etc. Of course, those policies clearly list what cannot be done, because various organizations can have confidential information, the disclosure of which is prohibited. However, what have social networks to do with it? If people were to publish secret documents there, their behaviour would be unacceptable. However, if they use this method for communicating with various experts, peers, expressing their opinions, etc., they are doing very useful work.
One of my previously mentioned studies revealed that the use of social networks does not decrease, but is instead increasing the operational productivity. Even though people are said to have spent an hour on Facebook and have done nothing, this does not mean that if we were to take away this time for communication from him that it would actually be used for scrupulous work – he may spend an hour just sitting and staring at a computer screen thinking about some personal business or engage in different activities absolutely unrelated to work. Of course it wouldn’t be right viewing the situation as only black-and-white. If a person becomes dependent on various communication forms while at work, for example, such a situation can often be observed in various bureaucratic institutions where employees spend hours and hours with the phone in their hands, then it is worth considering some more serious problems, though even in such a case a thought should be given to why that is happening. Maybe those 2-3 hours spent by an employee on the phone show that he does not have enough tasks, or maybe it is difficult for him to adapt in this work altogether, etc. In any case the problem here lies not in the phone or social network, but rather in the absence of tasks, failure to set goals, poor internal communication, etc.
Therefore, I personally strongly disagree with the existing communication ban in the workplace. I am sure that each employee has to feel well in their work, therefore, instead of prohibiting them from something, it is enough to simply explain which behaviour is acceptable at work and which is not. And then it will be possible to simply enjoy social and well communicating personalities.